Before joining Edelman Matt was the Regional Managing Director of TBWA \ Media Arts Lab running Apple across EMERT. Working with the Global Apple team out of Cupertino, the regional team in London and local markets, he developed a range of award winning activations bespoke to the needs of each market as well fueling always on content across key channels. From emoji’s at the Grammys and Brits, hip-hop artists in France and film makers celebrating Eid in the Middle East, Matt has been in the middle of some of the most exciting Apple work of recent times. With the creative bar set high, his focus was on developing and maintaining the thinking and creative output, working hand in hand with the Client and Media partners.
Before his time on Apple Matt spent eight years running The Brooklyn Brothers and working on global Clients including Jaguar Land Rover, BP Castrol, MINI, OVO Energy and leading the charge across new business. At The Brooklyn Brothers the focus was on big ideas articulated as activations across Paid, Owned and Earned. As Managing Partner he ran Account Management, Project Management and Production.
Matt has been in the business for over twenty two years. Growing up in advertising, then digital, Matt has worked across it all, the majority global, so he is well versed in how to work at both a Global, Regional and Local level.