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Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining forces in culture that communicators need to know about.
GenAI's New Trick: Turning Text into Podcasts – A Game-Changer or Creativity Killer?
Google’s NotebookLM creates podcasts from text using lifelike voices, yet it can't match the personal connection of human hosts. At Edelman, we value the human touch in podcasting to craft engaging, authentic content AI can’t replicate
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About Edelman
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Why trust?
2024 Edelman Trust Barometer
2023 Edelman Trust Barometer
Research
Teams
Newsroom
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News & Awards
Meet the Makers
Edelman Trends 2025: Six Cultural Shifts Every Communicator Must Know
Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining forces in culture that communicators need to know about.
GenAI's New Trick: Turning Text into Podcasts – A Game-Changer or Creativity Killer?
Google’s NotebookLM creates podcasts from text using lifelike voices, yet it can't match the personal connection of human hosts. At Edelman, we value the human touch in podcasting to craft engaging, authentic content AI can’t replicate
The Rockstars of B2B Marketing Find Their Groove at LinkedIn B2Believe London 2024
Insights from LinkedIn B2Believe: Building trust, leveraging B2B influencers, and earning attention to drive business impact in modern B2B marketing strategies.
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