Myles heads up the creative technology team within Edelman Deportivo UK to develop creative platforms, ideas and integrated programmes from an earned media perspective.

He hunts for new and innovative technologies and has put research and development at the centre of the team. Whether it is using artificial intelligence, wearable’s or virtual reality, he drives to not only understand how the technology works but how it can be enriched for our clients and their audiences.

Having an engineering background, he has always pushed to understand the entire spectrum of technology, inventing new products and services that provide bespoke solutions. He has a plethora of experience across a large number of disciplines including electronics, software, design, user experience and business. Being proficient in a wide range of programming languages and digital platforms, he also acts as a digital consultant for many global brands. Working closely with clients to define digital ecosystems to execute and maintain best in class digital executions and experiences.

Penny is a Digital Planning Director in the central digital team with the remit to deliver integrated digital solutions for Edelman clients.

With 14 years’ experience in digital, across a variety of disciplines, Penny brings a holistic and integrated view of digital. Her specialty is understanding all the different business needs and digital communication requirements and developing a cohesive plan.

Penny is in her element working through a complex communications structure and organising it into a centralised eco-system. Having developed her career in an ever-changing world, she consistently learns and evolves, and believes anything is possible if you put your mind to it.