Informing and educating stakeholders about all types of health interventions is a core part of the work we do. The way in which we engage our audiences involves integrated creative campaigns, social influencer identification and mobilisation, payer and policy-maker engagement, as well as traditional earned media outreach. 

Clinical trials, data and regulatory milestones provide huge awareness-building opportunities for many clients.

Our origins may be in earned media but in today’s dispersed and diverse communications universe, our campaigns engage targets through a plethora of channels and approaches. From disease awareness campaigns for early diagnosis to thought-leadership strategies to motivate action among civil society, we tailor our approach to our client's goals.

Our specialists not only know who to target, but how to encourage them to act.

We blend deep health sector knowledge and experience with specialist capabilities to support the reputations of the world’s largest corporations. Many of our team have walked in our client's shoes and understand the pressure of delivering business results.

We have hands-on experience of navigating the complex mix of stakeholder interests, geopolitical fluidity, regulatory environments, trends, issues, market dynamics and societal expectations our clients manage every day.

A centrepiece of the global agenda, public health brings together the need to manage interdependence and globalisation, while addressing growing inequalities. Our dedicated practice helps those at the forefront of global health earn, build, leverage and protect trust. 

We partner with our clients to create integrated, action-first communication strategies reflective of this sectors’ inherent intersectionality and build on our shared commitment to advancing justice and equity.

Alongside our more well-known capabilities, we have developed our Healthcare Marketing practice. This leverages our deep sector expertise, as well as our strategic, creative, production and activation skills. 

We believe trust plays as important a role here as in our other disciplines, in fact our approach is built around trust as a key differentiator for brand growth. We partner with marketers that want to build trust in their brand that ultimately drives action.

Product recalls, cyber-attacks, natural or manmade disasters, labour relations, adverse events, business malpractice, breaches of contract, waste leaks, ingredient concerns, CEO salaries, class actions, supply restrictions, conspiracy theories, copyright infringements, plant closures, and many, many more - we deal with them all quietly and efficiently.

Many of our clients face multi-layered issues when it comes to sustainability and impact. From building and contributing towards healthcare systems fit for the future, to managing their own contributions across the global societal effects of climate change. 

Our team are part of these conversations, be they held at COP, WEF or UNGA and we guide our clients to protect and burnish their credentials and reputations in this rapidly shifting landscape.

Whether our clients seek to create impact and wield influence in the Brussels Bubble or the Westminster Echo Chamber, our Edelman Global Advisory team have the health expertise, knowledge and experience to support.