THE CHALLENGE

Poaching of African wildlife has increased significantly since the pandemic decimated the African safari industry. Samsung Europe wanted to help, so we teamed up with local technology firm 'Africam' and the all-female Black Mamba Anti-Poaching Unit, to create ‘Wildlife Watch’, a livestream project which turns regular people all over the world in to "virtual rangers".

THE STRATEGY

Samsung Galaxy S20 FE handsets were installed in the Balule Nature Reserve to monitor wildlife and are being used by The Black Mamba Anti-Poaching Unit, an all-female troop who use non-violent methods to prevent poaching, to document their work. 

Footage is streamed via the Wildlife Watch website, where viewers can alert rangers if they see animals in danger or signs of poaching, share what they see via snapshots on social and also donate to the Black Mambas. 

A promotional film fronted by International DJ, producer and fashion designer Peggy Gou highlighted the campaign.

THE OUTCOME

Wildlife Watch launched on March 3, 2021. Please check back at a later time to learn more about the full outcome of this campaign.