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Edelman Trends 2025: Six Cultural Shifts Every Communicator Must Know
Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining forces in culture that communicators need to know about.
GenAI's New Trick: Turning Text into Podcasts – A Game-Changer or Creativity Killer?
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About
About Edelman
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Why trust?
2024 Edelman Trust Barometer
2023 Edelman Trust Barometer
Research
Teams
Newsroom
Insights
News & Awards
Meet the Makers
Edelman Trends 2025: Six Cultural Shifts Every Communicator Must Know
Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining forces in culture that communicators need to know about.
GenAI's New Trick: Turning Text into Podcasts – A Game-Changer or Creativity Killer?
Google’s NotebookLM creates podcasts from text using lifelike voices, yet it can't match the personal connection of human hosts. At Edelman, we value the human touch in podcasting to craft engaging, authentic content AI can’t replicate
The Rockstars of B2B Marketing Find Their Groove at LinkedIn B2Believe London 2024
Insights from LinkedIn B2Believe: Building trust, leveraging B2B influencers, and earning attention to drive business impact in modern B2B marketing strategies.
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Meet the leaders of Edelman UK.
Ed Williams
Ed Williams, President, International
Ruth Warder
CEO Edelman UK and EMEA Brand Chair
Claire Dobson
CFO, EMEA
Anji Hunter
Senior Advisor
Alex Simmons
Head of EMEA, Edelman Smithfield
Andrew Mildren
Managing Director, Business Marketing, EMEA
Andrew Wilde
Managing Director Edelman Smithfield UK, Global Head of Financial Services
Carolyn Paul
Global Managing Director and EMEA Chair, Health
Dr Chris Brauer
Chairman of Innovation
Eleanor Read, PhD
Managing Director
Gavin Spicer
Chief AI Officer UK
Jay Gallagher
Chief Strategy Officer, EMEA
Jo Sheldon
Executive Director
Joe Carmody
Chief Operating Officer UK
John Kiely
Chairman of Corporate Affairs and Edelman Smithfield
Julian Payne
Global Chair, Crisis & Risk and EMEA Chair Corporate Affairs
Louise Turner
Managing Director
Melissa Hinds
Managing Director, Client Strategy
Rosanne Perry
Managing Director, Corporate
Sat Dayal
Managing Director, Technology
Suzy Socker
Managing Director, Brand
Tim Weber
Editorial Director
Will Walden
Executive Director & Senior Counsel EMEA