Louise is Managing Director at Edelman Data & Intelligence.
With extensive experience across both innovative and well-established methodologies, Louise oversees the best-in-class work that we pride ourselves on, blending data and analytics approaches to drive impact in the brands and businesses she works with, including Unilever, Teva, Heineken, and others. Personally, she has a deep specialism in 'human intelligence' approaches – bringing the best of insight-driven research and analytics work to our clients, across both qualitative, quantitative and secondary approaches.
Prior to Edelman, Louise has previously held senior leadership roles in top research and insight consultancies Truth and Incite Marketing Planning – leading accounts such as HSBC, John Lewis, Intel and others. She started her career at GfK NOP and holds a degree in Psychology from the University of Oxford.